Facebook’s Name Change Won’t Fix Anything

Can rebranding the company herald a fresh start? Experts, as you might guess, are skeptical. Source: Facebook’s Name Change Won’t Fix Anything WHEN MARK ZUCKERBERG created Facebook, in 2004, it was a mere directory of students at Harvard: The Face Book. Two decades, 90 acquisitions, and billions of dollars later, Facebook has become a household name. Now it wants …