The challenge isn’t understanding why you should invest in content marketing, but how. These programs will help.
Add These 12 Content Marketing Tools to Your Startup’s Arsenal
Image credit: Nicole Leach | Entrpreneur
High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding why you should invest in content marketing, but how.
I could spend hours explaining content marketing statistics, giving numerous examples of successful content marketing initiatives, and even creating a custom content strategy for you. But if you don’t have the right tools in your arsenal, you’re fighting an uphill battle.
Related: How to Create an Awesome Blog
Choosing the right content marketing tools can help you expedite your content marketing success. There are countless tools out there today, but the following 12 are a great place to start:
Content marketing works when you have a complete funnel in place. If you’re publishing content without conversion goals, what’s the point?
Picreel is a popup tool that will help you capture email addresses and get a call to action in front of your audience. The tool shows visitors an exclusive message based on specific behaviors. Basically, it’s like a little ninja that serves the right message at the right time.
It’s important to understand the keywords your audience uses, but not just for search-engine optimization purposes. Solid keywords provide ideas for new content pieces, pages on your website and even products
Source: Add These 12 Content Marketing Tools to Your Startup’s Arsenal